[ Microsoft CRM]

Customer relationship management (CRM) is an important business strategy. Research shows that acquiring new customers can cost four to five times as much as reselling to existing customers. Microsoft Business Solutions CRM enables you to build business processes that help keep your customers happy.

ACC is a leading Microsoft CRM consultant in Syracuse and Central New York. Let ACC help you get Microsoft’s CRM system up and running for your business.

The core goal of Microsoft CRM is to ensure a great customer experience, so you can secure and build long term, profitable relationships. Each time you interact with a customer, you have an opportunity to learn important information. For instance, a customer might switch their preferred correspondence from broadcast fax messaging to e-mail. Creating a great customer experience depends on knowing your customers well and flawlessly adapting to their choices and needs.

CRM tracks the interactions between your sales and service employees and your customers. Each interaction can be recalled individually or combined to create a complete 360-degree customer view.

Key benefits CRM provides include:

• Opportunity management
• Account management
• Quote generation
• Customer care tracking

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CRM helps businesses build profitable customer relationships. Integrated Sales and Customer Service modules enable employees to share information to improve sales success and deliver consistent, efficient customer service. Sales and customer service features include leads and opportunity management, a complete view of customer history, automated incident management, and a searchable knowledgebase. CRM also includes reporting tools for accurate forecasting and measurement of business activity and employee performance. Built using .NET–connected technologies, CRM is easy to deploy, customize, and use, accessible from Outlook® and the Web, integrates with other business applications, and scales as your business grows.

Microsoft CRM
Offer superior customer service and increase capacity to handle requests, without adding employees. Customer Service helps your service representatives track customer requests, manage support issues from initial contact through successful resolution, and provide customers with the consistent, efficient service that ensures satisfaction.

Help ensure efficient customer service processes
Assign, manage, and resolve support incidents successfully with automated routing, queuing, and escalation of service requests, along with case management, communications tracking, and auto-response e-mail.

Understand customer needs
Includes reports that let you identify common support issues, evaluate customer needs, track processes, and measure service performance.

Share information more easily
Identify top customers and prioritize service needs with a complete view of accounts, including sales and order information as well as support information.

Create a shared knowledge base of support information
Resolve support issues accurately and efficiently using a searchable, shared knowledge base of KB articles.

Customize and scale
Configure user interfaces and workflow processes, customize the solution to fit your business, and scale the installation to meet changing needs.

Integrate with Business Solutions
Eliminate redundant data entry and streamline business processes through integration with Business Solutions Financial Management.

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