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Targeted eNewsletters]
Do you have clients, customers, and/or sales representatives that you send monthly or quarterly mailings by traditional snail-mail? There is a better way – targeted e-newsletters. These can be made to look like your website or incorporate your company’s image. This is not SPAM. These are e-mails that you send to people who know your business. By incorporating your company look through HTML, people who receive these e-newsletters immediately recognize that you are the sender and that the information contained is useful to them.
The following are examples of targeted e-newsletters that have proven extremely effective in the past:
- Monthly mailings to inform clients of business related issues such as new product offerings, specials, and changes in business practices.
- Informative mailings that give added value to customers - news concerning changes in industry procedures or government regulations.
- Upcoming Events - reminds people that an important event is happening and allows for them to easily register online.
The following advantages have been consistently found for past targeted e-mailings:
- Immediate communication to a mass audience - much quicker to send than traditional mailings.
- Cost savings over printed materials and standard postage.
- Action oriented - people who receive these mailings can take action immediately. With a simple click of a mouse, people can retrieve information on the web, order products online, register for an event, or communicate with you.
- Top of mind awareness - by mailing at regular intervals and providing useful information, your recipients will remember that you exist. Current clients can learn about products or services of which they were previously unaware.
More Information
To learn more, please contact Steve Rost at info@acctek.com or 315.484.4500.
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